Released on: September 25, 2008, 11:34 am

Press Release Author: Christina Anderson

Industry: Real Estate

Press Release Summary: IDX Broker saves both Larson and her clients’ time by
increasing efficiency of the property search process and increasing online
visibility of Larson’s listings.

Press Release Body: EUGENE, ORE. – The most recent real estate professional to
choose IDX, Inc. to provide a custom IDX tools for searching properties on the local
MLS is Shana Larson with PrimeSource Real Estate, LLC. Based in Altamonta Springs,
Fla., Larson is a member of the Mid Florida Regional MLS (MIDFL) and her clients can
now easily browse thousands of property listings and use custom search functions to
narrow down their results. IDX Broker gives Larson complete control over the look of
her website and the features on it, all of which can be controlled through an
administrative log-in.

What makes this custom IDX solution different from other products on the market is
its ability to extract raw listings data from MIDFL and seamlessly incorporated into
Larson’s site without the need to use frames. Larson has complete administrative
control to decide which categories will be displayed on the search function and what
her website will look like by editing her custom CSS and global wrappers. These
customization options allow Larson to keep her branding throughout all the pages on
her website and create a truly homogenous feel for her clients performing a property
search.

Larson has utilized IDX broker’s ability to create custom XML codes for her listings
on REFSN, Google Base, trulia, Zillow, Homescape, Live Deal, hotpads, City Cribs,
prop smart, oodle, Gumiyo, Luxury Homes, and RSS Feed in order to increase the
visibility of her listings on the internet. IDX Broker also gives Larson the option
to create dynamic title tags for each page of her listings to increase the chances
of her listings being picked up by a major search engine. All of these custom IDX
solutions working together help Larson to fun her business more efficiently,
allowing her more time to work with her clients one-on-one and provide them a truly
personalized experience.


About Shana Larson
“Shana began her Real Estate career in 2004. Shana's dedication to her clients is
what propelled her forward down the path of success to established PrimeSource Real
Estate LLC., her own Real Estate Company. Shana is married to David, who is a
Certified Residential Contractor who also owns his own company PrimeSource
Contractors LLC. They work together building, developing subdivisions, buying,
selling, renting, leasing, and property management. Shana and David also own and
manage several properties throughout Seminole, Orange and Volusia Counties. Shana's
in-depth training includes special Real Estate courses such as Real Estate Practice,
Economics, Financing, Legal Aspects, Real Estate Appraisal, New Construction, Real
Estate Investments, Business Planning, Exchanges, Taxation, and Creative Financing.
Additionally, Shana has attended The Leaders Choice for Top Producers 9 wk seminar.
Shana has completed GRI Course 1 and Course 2 (Graduate Realtor Institute Program).
Shana is a designated Realtor® and member of the following Affiliations: Orlando
Regional Realtor®, Association (ORRA), National Association of Realtors® (NAR),
Florida Association of Realtors® (FAR).”


About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real
estate search applications. IDX, Inc. manages over $1 trillion worth of active
listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX,
Inc.’s principle real estate software utility. The easy to manage and customizable
software helps real estate professionals display home listing data from their
multiple listing service (MLS) on their individual and/or office websites. For more
information on the services provided by IDX, Inc., please visit www.idxbroker.com.


Web Site: http://idxbroker.com

Contact Details: PO Box 71866
Eugene, OR 97401
8004219668
christina@idxbroker.com